However you break, KitKat Pops are the perfect snack to help you take a longer break". A break might look like sitting in front of the TV, going for a walk or even just scrolling through social media. "It might not be as simple as a 5-minute pause from their daily routine. "As our new generation of KitKat fans evolve, so does what it means to take a break," says Coller. These deliciously light, perfectly poppable pieces allow Canadians to take longer-lasting breaks than they would with KitKat bars. KitKat Pops were created to encourage breaking over an extended period of time. KitKat Pops provide the same crispy, satisfying crunch you know and love of the classic four-fingered KitKat bar. "We wanted to launch this innovation in a bold way, knowing that for our fans, the only reason why they would ever take a break from KitKat bars, would be to try something new and exciting from KitKat." says Riona Coller, Marketing Leader, Everyday Confectionery at Nestlé Canada. This product innovation is also available in Coffee Crisp. KitKat Pops, which are available in classic milk and hazelnut flavours, are the latest product innovation for the brand. Read more from Joss Davidge, business director of brand experience agency BEcause in our Clubhouse.KitKat Pops (CNW Group/Nestle Canada Inc.) ![]() People who sat there could enjoy a bit of peace and quiet and, of course, a KitKat. The set up was simple, a signal blocker was placed on benches and a large sign was erected declaring the seat a Wi-Fi free zone. Earlier in the year KitKat created 'Free No Wi-Fi Zones'. KitKat was quick to latch onto this counter-movement and apply its brand message to the idea that sometimes we just need to have a break from emails and browsing. We have featured several campaigns recently on the BEcause blog that encourage people to take a moment to disconnect from our connected world. The stunt is very simple and I’m sure there is heaps more to be done with the partnership, but it’s a direct and memorable way to get people talking and to reinforce the ‘take a break’ message. To help you take a break better, KitKat questions you a bit about what kind of break youd like to. TikTok video from Gregor Reynolds (gregorreynolds): 'KitKat asked us to take a break from their bars, I don’t think I can do it Can you KITKAT Canada ad kitkatbreak kitkat MyBreak'. It placed seats outside with a sign claiming that the person sitting in that seat at a specific time would win a new Nexus 7. Another branded youtube channel, this time by KitKat. To ‘celebrate’ the upcoming launch of Android KitKat, the brand created this very simple but eye catching experience. ![]() You may have heard about Android KitKat an unexpected partnership between Google and Nestle that has given commentators lots to commentate on. The brand selected the best ones, and surprised participants by sending a brimming box of KitKat’s right to their desk! Kit Kat wanted to connect with office workers, so it launched a campaign that encouraged people to register on Facebook and explain why they were in dire need of a break in a bid to win a hefty amount of KitKat’s to then share around the office. ![]() We’d definitely go for this at BEcause HQ. So this week I thought I’d feature three eye-catching experiential campaigns from KitKat that continue to push the clear ‘take a break’ message but wrap them up nicely in memorable brand experiences. The two are great bedfellows, crafting an experience that allows consumers to actually take a break is a great way to cement the message in people’s minds. Until relatively recently, TV, print and billboard ads delivered the message to the public, identifying key ‘little annoyances’ and suggesting that people should remedy them with a break and naturally…a KitKat.īut with the growth of experiential marketing, the brand has been quick to take to live brand experiences. Since then the brand has thrived off its connection with taking a break in a hectic world and has often used humour to get this message across. KitKat first introduced its 'Have a break, have a KitKat' strapline way back in 1958. This week he looks at how KitKat is bringing its 'Have a Break, have a KitKat' strapline to life using experiential.
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